About Nicole Su

About Nicole Su

A designer with over 9 years of experience in studying and practicing design

A designer with over 9 years of experience in studying and practicing design

About me

As an INFJ, I've dedicated more than nine years to honing my skills in design, an art form I'm deeply passionate about. Although my journey has taken me through various domains which include advertising, interior design, and ultimately, a focus on UI/UX design, I have perpetually remained within the design landscape. My gratification comes from tailoring innovative solutions to user needs and exceeding client expectations. The process of design itself gives me a profound sense of achievement. This encapsulates my undying enthusiasm for design.

I believe that design

I believe that design

20%

20%

Aesthetic

30%

30%

Functional

50%

50%

Problem-solving

I believe that excellent design is not just about aesthetics but also about solving real problems and delivering value. My goal is to provide intuitive, seamless, and functional experiences through thoughtful design. I see design as an ongoing iterative process that should continuously improve and offer better experiences as user behaviors evolve and technology advances.

The version of me outside the design world

The version of me outside the design world

When I'm not immersed in the world of design, I enjoy studying psychology, particularly human behavior, as it helps me gain deeper insights into user behavior patterns. Additionally, I'm passionate about traveling, often wandering through cities to experience the beauty of different everyday lives, and these visual inspirations frequently find their way into my designs.